Our Team

A Wealth of Experience in Global Trade

Falsum is led by Sam Ballard-Robinson, a former Big-4 Global Trade & Customs consultant with more than a decade's experience in Public Policy & business consultancy.

Sam Ballard-Robinson

Falsum is led by Sam Ballard-Robinson, a former Big-4 Global Trade & Customs consultant with more than a decade's experience in Public Policy & business consultancy.

Sam has worked with some of the largest Food Processors and Food & Beverage manufacturers to develop their international trade models.Sam is from an agri-food background and has worked extensively with large, multi-national food producers, processors, food service and consumer goods businesses. Sam has also advised HMRC, Cabinet Office, Border Delivery Group, Department for International Trade, DEFRA, the Food Standards Agency, amongst others in Central Government.

Prior to joining Deloitte , Sam delivered an IT Transformation programme as a Senior Trade Policy Advisor to the Department for Environment, Food & Rural Affairs (DEFRA). The programme of work was a cross-Whitehall Trade Operations, ’Day One Readiness’ Programme. Collaborating with HMRC, DIT & to delivery the UK's Tariff Administration Programme (TAP); a UK-based technology solution designed to manage the UK’s external tariff and produce a UK-specific Tariff Management and Administration (TARIC) file.

Sam led a team within DEFRA Group to design and implement the Operational & Governance procedures for 3,700 “high-risk” agricultural commodities. These included the UK's application of agricultural safeguards, disease outbreak notifications & variable tariff regimes inline with WTO obligations.

Through 2018-2019, Sam operated as a Senior Manager within Deloitte’s Global Trade Advisory practice. I was the Lead Consultant, focussing on the UK’s Public Sector EU-Exit programmes, alongside operating as a Subject Matter Expertise (SME) in International Trade and the Agri-Food sector across EMEA, APAC and North America.

More recently, Sam has been working with McKinsey & Co. to set the Strategy for the UK Border Delivery Group to 2025 - looking to set in place the structure for the 'best, most advanced Border' in the world. Sam worked facilitating cross-Whitehall engagement in EU-Exit Transition and Future Borders policy, creating a Technical & operational risk assessments for the delivery of the BDG25 programme and ‘measures of success’ in the deliverability and operability of the future Border.

Falsum has delivered programmes through the UN Agencies and multilateral organisations. With the UN Development Programme (UNDP) Falsum delivered an evaluation of national trade control measures for a National Government, with a view to enabling exporters to meet EU Food Safety import regulations. The project consisted of identifying the areas of national, sub-national, EU & shared-competencies in the regulation of agri-food. UN programmes have also included policy risk assessments, Trade Policy reveiws & Operational models for Agri-food Trade Capacity Building.

Sam holds a BA(Hons) & an MSc from the University of Birmingham in International Development & Finance - focussed on International Trade in development. Sam is currently studying for a PhD in Spatial Economics.

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